re: How Do I Set Up a Blog Tour?

posted 1/5/12

Dear Editor…

I really enjoyed your blog tour, and now that my picture book biography, Cixi, The Dragon Empress, will be released in October by Goosebottom Books, I’d like to know how I would go about setting up a blog tour.

Thanks,
Natasha

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Dear Natasha…

Understand this: Bloggers are swell folks, but that’s not why they’ll agree to host your tour. They’ll host because you’ll offer their readers info and/or entertainment, along with cold, hard stuff. Readers come first, so Step 1 is identifying what take-away you can dish up. In addition to a promo item or book to give away, offer every blogger on your tour the choice of an interview with you or an article you’ll write just for them on a topic that’ll interest their particular readers. If the blogger chooses interview, answer their questions with a bent toward enlightening readers, not tooting your own horn. Let the blogger choose from a set range of tour dates, and specify how you’ll promote the tour. Organized, responsive authors have smoother, more successful blog tours.

Happy writing!
The Editor

P.S. For more on this topic, read Promotion, Publishing Biz
posted by: The Editor
under: Promotion, Publishing Biz
Comments to "re: How Do I Set Up a Blog Tour?" | Add a Comment
    1. Bill wrote (on 01/05/12 at 11:50 am) :

      It’s good to learn about the more modern and accessible means of promotion since more and more of the burden is placed on the writer to market their work. That said, I like the fact that a writer can have some control over their fate. So much is in the hands of that first agent or first editor to accept our work. Cross that bridge, and a bit more is in our hands. Good luck, Natasha.

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